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Solange Knowles

THE GARAGE

AW x H&M – The Party

NEW YORK, NY - OCTOBER 16:  Designer Alexander Wang (L) and artist Solange Knowles pose backstage at the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M)

NEW YORK, NY - OCTOBER 16:  Designer Alexander Wang (L) and artist Solange Knowles pose backstage at the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M) NEW YORK, NY - OCTOBER 16:  Actress Jessica Chastain attends the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M) NEW YORK, NY - OCTOBER 16:  Actress Dakota Fanning attends the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M) ALEXANDER WANG x H&M Launch Event - Arrivals Alexander Wang X H&M Launch - Front Row NEW YORK, NY - OCTOBER 16:  Artist Mary J Blige attends the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Andrew H. Walker/Getty Images for H&M) ALEXANDER WANG x H&M Launch Event Sharaya J NEW YORK, NY - OCTOBER 16:  (L-R) Actors Dakota Fanning, Eddie Redmayne, Kate Mara attend the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Andrew H. Walker/Getty Images for H&M) NEW YORK, NY - OCTOBER 16:  Musician Solange Knowles attends the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M) 11-The_Garage_Starlets_AWxHM_alexander-wang-x-h&m-runway-01 12-The_Garage_Starlets_AWxHM_alexander-wang-x-h&m-runway-02 13-The_Garage_Starlets_AWxHM_alexander-wang-x-h&m-runway-03 14-The_Garage_Starlets_AWxHM_alexander-wang-x-h&m-runway-04 15-The_Garage_Starlets_AWxHM_alexander-wang-x-h&m-runway-05 ALEXANDER WANG x H&M Launch Event - Backstage Beauty ALEXANDER WANG x H&M Launch Event - Arrivals NEW YORK, NY - OCTOBER 16:  Actress Kate Mara attends the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M) ALEXANDER WANG x H&M Launch Event - Arrivals ALEXANDER WANG x H&M Launch Event - Inside NEW YORK, NY - OCTOBER 16:  H&M's creative advisor Margareta van den Bosch (L) and designer Alexander Wang attend the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M) NEW YORK, NY - OCTOBER 16:  Actor Justin Theroux attends the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M) 23-The_Garage_Starlets_AWxHM_sharaya-j-performance-wearing-awxhm 24-The_Garage_Starlets_AWxHM_sheraya-j-performance-wearing-awxhm-2 Alexander Wang X H&M Launch - Party performs onstage at the Alexander Wang X H&M Launch on October 16, 2014 in New York City.

Images: H&M

Last night, the Armory on the Hudson in New York City was transformed from an indoor track and field stadium to a fashion arena for the global launch of the Alexander Wang x H&M collection. Jessica Chastain, Mary J. Blige and Dakota Fanning were among the guests who saw the performance-wear inspired collection presented on the futuristic racetrack runway. The collection will be available in 250 H&M stores worldwide, and online starting November 6, 2014.

DJ Jesse Marco took over straight after the show, as the catwalk turned into a dance floor. Later, hip hop artist Sharaya J opened for a surprise set by Missy Elliott. Missy sang some of her biggest hits including “Get Ya Freak On” and “Work it”. DJ and producer Diplo kept the party going into the night.

“Tonight’s event for the launch of Alexander Wang x H&M was about high energy and a full experience that goes beyond fashion; from the attitude and speed of the show, to the pop-up store in a locker-room setting, and the performances by Missy Elliott and Sharaya J at the after party,” says Alexander Wang. “I wanted for everyone to be able to just let go and have fun and hopefully we achieved that tonight.”

“Tonight’s celebration truly reflected the theme of the Alexander Wang x H&M collection. It was like being at the ultimate meeting between fashion and sport, and it was perfect to launch it here in New York,” says Margareta van den Bosch, H&M’s Creative Advisor.

“The collection is hot. It’s fly, it’s edgy, it’s everything. I love it,” says Mary J. Blige.

“I love Alexander. I love how he takes street clothes and turns them into fashion. It’s great how H&M’s collaborations make designer fashion on a scale that people can afford,” says Jessica Chastain.

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Миналата нощ лекоатлетическата зала „Armory on the Hudson“ в Ню Йорк се превърна в модна арена за световната премиера на колекцията „Alexander Wang x H&M“. Джесика Частейн, Мери Джей Блайдж и Дакота Фанинг бяха сред гостите, които видяха първи колекцията на футуристичния моден подиум, вдъхновен от функционалността на облеклата. „Alexander Wang x H&M“ влиза в 250 магазина на H&M по цял свят на 6 ноември, включително и в България, в H&M бул. Витоша 6.

 

DJ Jesse Marco превзе сцената веднага след модното шоу, когато подиумът бе превърнат в дансинг. По-късно хип-хоп изпълнителката Sharaya J подгря публиката за изненадващия сет на Missy Elliott. Missy изпълни някои от най-големите си хитове, сред които „Get Ur Freak On“ и „Work it“. DJ Diplo поддържа градуса на партито през цялата нощ.

 

„Днешното събитие за представянето на колекцията „Alexander Wang x H&M“ е свързано с огромната енергия и цялостното преживяване, които излизат извън рамките на модата – от настроението и ритъма на шоуто до импровизирания магазин в съблекалнята, както и изпълненията на Missy Elliott и Sharaya J на афтър партито“, сподели Алекзандър Уанг.

 

„Тазвечерното шоу успя реално да представи темата на колекцията „Alexander Wang x H&M“. Сякаш присъствахме на невероятно спортно събитие, а Ню Йорк се оказа идеалното място за дебюта на колекцията“, каза Маргарета ван ден Бош, творчески консултант на H&M.

 

„Колекцията е страхотна! Тя е небрежна, тя е експресивна, тя е всичко, което желаем! Обожавам я!“, сподели Мери Джей Блайдж.

 

„Много харесвам Алекзандър Уанг. Допада ми начина, по който превръща street облеклото в истинска мода. Чудесно е, че съвместните колекции на H&M правят дизайнерската мода достъпна за широката публика“, каза Джесика Частейн.

 

xoxo

 

 

 

 

THE GARAGE

Solange Knowles in H&M

2014 MTV Video Music Awards - Arrivals

2014 MTV Video Music Awards - Arrivals The_Garage_Starlets_MTV_VMA_Music_Awards_Solange_Knowles_H&M_Studio_Collection_Autumn_Winter_2014_02 The_Garage_Starlets_MTV_VMA_Music_Awards_Solange_Knowles_H&M_Studio_Collection_Autumn_Winter_2014_03

 

Solange Knowles chose combo from H&M Studio Collection for the red carpet appearance at the 2014 MTV Video Music Awards. The VMAs was held last night in Los Angeles and the H&M Studio AW 2014 will be in stores on 4th September.

 

xoxo