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THE GARAGE

See Who Wears H&M on the Red Carpet

Elle Style Awards 2015 - VIP Arrivals

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Actress Jessica Chastain wears dress from H&M Conscious Exclusive 2015 Collection at the Vanity Fair Oscar afterparty in Los Angeles. The sequin dress is in the 20’s style and is made of recycled materials.

 

The-Garage-Starlets-Olivia-Wilde-in-H&M-Conscious-Exclusive-2015Actress Olivia Wilde also chose H&M Conscious Exclusive 2015 combo. She wore the H&M top and skirt at the ELLE Style Awards in London two nights ago.

The collection will be in stores on April 16th.

xoxo

 

THE GARAGE

Alexander Wang x H&M

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H&M, one of the world’s largest fashion retailers, teamed up with Alexander Wang, to host an epic late night dance party last night in celebration of the Coachella Valley Music & Arts Festival. The exclusive event served as the grounds for H&M’s surprise announcement of its next designer collaboration with Alexander Wang. Following the announcement, VIPs such as Katy Perry, Robert Pattinson, Kate Bosworth, Alexander Skarsgard and over seven hundred guests enjoyed performances by headliner Major Lazer, as well as Jesse Marco, Just Blaze, and Iggy Azalea.

Lorde, Florence Welch, Chanel Iman, Fergie, Rosie Huntington-Whiteley, Jourdan Dunn, Kasia Struss, and Zoe Kravitz all came out to dance at what they thought was an H&M after party or an Alexander Wang Coachella party. As guests arrived at the location, LED lights and lasers projecting the Alexander Wang x H&M collaboration logo revealed the full scope ofhe event, and served as the informal announcement of H&M’s annual designer collaboration.

“I think it’s awesome that Alexander Wang is doing a collection with H&M and making it more accessible to everybody because I don’t know one person that is not a fan of his designs. I love it – I really love it!” says Iggy Azalea.

H&M has led the fashion industry as the pioneer of designer collaborations since its initial collection with Karl Lagerfeld in 2004. The brand’s twelfth design collaboration will mark the very first time an American designer will work with the Swedish brand. The Alexander Wang x H&M collection will hit select stores and be available online beginning November 6, 2014 and features clothing and accessories for both men and women. In addition to clothing, the collection also proposes a new take on lifestyle product offerings that goes beyond just fashion.

“I am honored to be a part of H&M’s designer collaborations. The work with the team is an exciting, fun process. They are very open to pushing boundaries and to setting a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle,” says Alexander Wang.

“H&M is such an accessible label and there’s something so inspirational about Alex. I’m really excited to see what he brings to the brand and I’m sure everyone will want everything,” says Kate Bosworth.

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Вчера по време на музикалния фестивал Coachella в Palm Springs, САЩ, H&M съобщи, че следващата дизайнерска колекция на марката ще бъде създадена в сътрудничество с американския дизайнер Alexander Wang.

За първи път американски дизайнер ще си партнира с H&M за поредната дългоочаквана модна колекция.

Още с появата си през 2007 г. едноименната марка на модния дизайнер от Ню Йорк се утвърждава благодарение на своята постоянно променяща се и адаптиращата се към средата градска униформа. Чувствителността на Alexander Wang се проявява в противоречието между изтънченост и несъвършенство. Колекциите му предлагат неподправен поглед към модата и винаги създават усещане за елегантност и лекота.

Колекцията „Alexander Wang x H&M“ ще включва облекла и аксесоари за жени и мъже и ще дебютира на 6 ноември 2014 г. в около 250 магазина на H&M в цял свят, както и в България.

За съвместната колекция Alexander Wang сподели: „За мен е чест да създам колекция за H&M. Работата с екипа на компанията е вълнуваща и забавна. Те се отнасят много либерално към съвместната ни работа и предразполагат към креативност. Това ще бъде страхотен начин повече хора да се докоснат до същността на марката и стила на Alexander Wang.“

„Alexander Wang е едно от най-важните имена в съвременната мода. Той знае със сигурност какво искат да носят хората и създава моделите си със заразителна енергия и страст. Невероятно е, че ще си сътрудничим с него тази година“, казва Marghareta Van Den Bosch, творчески консултант на H&M.

Images: H&M, BFA, Getty

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