Will You Wear Your Apple?

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So… will you wear your Apple? Besides all the cool features like “Share Your Heart Beat” with a loved one and the “Touch and Press” screen, we love how you can wear your Apple Watch also  during exercising and it will tell you all the info that you need- heart rate, calories burned, daily goals etc. Actually it will measure these ratios during the whole day so you will know exactly how close you are to your goals. Honestly, it’s annoying during exercising  to have that belt strap around your chest all the time that was doing all the measuring but was also too tight and hurting you at times or constantly moving down and you have to adjust it. So we are happy we can finally go strap free!


With that said and just 2 days to go before the launch of the Apple Watch our big question is not that but more like Which One?!? They all look so perfect it’s really hard to choose. Sporty or stylish, bigger or smaller, which colour? Well, we still have a little time to think but meanwhile, let us know in the comments if you already have a favourite one!






UBER in Sofia



We LOVE UBER! It is so convenient and comfortable and most important – secure and easy to use. And finally it has arrived in Sofia! With UBER you won’t be Fashionably late any more, you will be just Fashionable!


Ние обожаваме UBER! Толкова са удобни и комфортни и най-важното – сигурни и приложението е лесно за употреба! И най-накрая пристигна в София! С UBER вече няма да сте Модерно закъснели, а само Модерни!




The capital of Bulgaria has it all: old churches, museums, history behind every corner, countless lovely cafés and restaurants, vivid music and art scene, and to top it all off, the magnificent view of Vitosha mountain! With the pilot phase of Uber starting today, you can roam this enigmatic city in unmatched comfort, safety and style.


UberX provides riders with a safe, reliable and affordable way to move across their cities, while providing drivers who use the platform the opportunity to help offset the cost of their personal cars.

UberX is our innovative peer-to-peer platform that allows individuals to share a ride and get around Sofia in a secure and reliable way. Uber provides unprecedented safety allowing the rider to receive the driver’s photo, name and car registration, while they watch the vehicle arrive in real time.

Excited to start riding? Here’s how:
Download the Uber App from the Play/App store or register here.
Register with a valid debit or credit card. The entire experience is cashless and hassle free.
Choose your pick-up location, request a ride and track your car in real-time.
Enter the promotion code UBERXSOFIA and your first two trips are on us (up to 30 BGN each)!
Do you have Uber passion and are you interested in joining our awesome team? We’re looking for a General Manager to take this beautiful city by storm.

Uber is still in testing phase, so availability in Sofia may be limited for a little while — but don’t worry, we’re working hard each day to get more cars on the road. Go for a ride and give us a shout at supportsofia@uber.com or follow us on Twitter and Instagram to be the first to know about exciting news!



*Valid on uberX rides only till 8 pm on February 20, 2015. Covers TWO FREE rides up to 30 BGN for new users in Sofia only.




Столицата на България си има от всичко: стари църкви, музеи, безброй любими кафета и ресторанти и безценна гледка към Витоша. А от днес има и тестови UberX, с които предвижването из София става преживяване – достъпно, сигурно и комфортно.


Какво е UberX?
UberX осигурява на пътниците безопасен, надежден и достъпен начин за придвижване в града, като в същото време предоставя на шофьорите, използващи платформата, възможността да компенсират разходите по своите лични автомобили (амортизация, поддръжка, гориво, паркинг и др.) Пътниците имат достъп до GPS карта на живо, която биха могли да споделят със своите приятели и близки, които да следят тяхното придвижване, за да се гарантира, че те ще пристигнат безопасно до желаната дестинация.

Готови ли сте да пробвате? За да започнете да се возите:
Свалете си Uber приложението от App/Play Store за iOS, Android, Windows & BB или се регистрирайте тук.
Няма нужда от пари в брой. Регистрирайте акаунта си с валидна кредитна или дебитна карта.
Плъзнете иглата на местоположението за вземане и следете как се придвижва колата в реално време.
Въведете промо код UBERXSOFIA и получавате две безплатни пътувания до 30 лева всяко.
Aко си мотивиран и адаптивен и искаш да работиш в динамичен екип, Uber в София си търси генерален мениджър!

Все още сме в тестова фаза и наличните Uber са ограничен брой, но работим усилено да изкараме повече коли на пътя. Ще се радваме да чуем за вашето първо пътуване, пишете ни на supportsofia@uber.com , или ни следвайте в Twitter и Instagram, за новости около нас.



*Промоцията изтича на 20.02.2015 в 20:00 часа. Важи за две пътувания, на стойност до 30 лева всяко, за територията на София







Fashion Stories to Read

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Two life style icons talks about design, fate, love and friends in their autobiographies. Two unforgettable ladies – Italian life style icon Marella Agnelli and American fashion designer Diane von Furstenberg are about to release their autobiographies telling all their secrets about good quality of life, design, art, fashion and famous friends as an American writer Truman Capote.


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Style legend Marella Agnelli has had an almost unimaginably glamorous life, and recently felt that the time was right to share her memories, achievements, and joys in a book imagined with her niece Marella Caracciolo Chia. The Last Swan is a riveting story of personal memoirs and anedoctes, and an unprecedented tour through the homes and gardens that have provided the sophisticated settings for her beloved family and many friends. Nicknamed “The Swan” by Richard Avedon when he photographed her iconic portraits in 1953, Marella Agnelli was not only one of the great beauties of the last century, but also the most elegant and cultured of that exclusive club which famously included Babe Paley, Gloria Guinness, Slim Keith and C.Z. Guest among others. Born the Neapolitan princess Marella Caracciolo di Castagneto, she became Marella Agnelli in 1953 upon her marriage to Gianni Agnelli, the Fiat industrialist. However, the innate style for which she is internationally revered dates back to her New York internship with photographer Erwin Blumenfeld, and her time as a Vogue contributor in the 1950s and 60s, when she also appeared in its pages. One of the most photographed women of jet-set society, Marella was captured not only by Avedon, but Irving Penn, Henry Clarke, Horst, and Robert Doisneau, among others. In the fifty years of her marriage to Gianni Agnelli, Marella has collaborated with outstanding architects, designers, and gardeners to create homes in the mountains, by the sea, in the city and the country, and on both sides of the Atlantic. With Italian interior design legend Renzo Mongiardino—who worked on her New York apartment alongside a young Peter Marino—to Gae Aulenti, the important Italian architect, who designed homes in Milan and Marrakech—Marella Agnelli created a series of extraordinary houses and gardens, full of timeless elegance, invaluable art, and groundbreaking decorating ideas. Shot by legendary photographers including Eric Boman, Oberto Gili, François Halard, and Marina Schinz, many images are being published in The Last Swan for the first time. With residences ranging from classic villas to ultramodern apartments, Mrs. Agnelli’s impeccable taste shines through in all of these gracious homes. Much more than a personal memoir, Marella Agnelli: The Last Swan is a must for anyone with a love for a bygone era of pure glamour, for anyone who appreciates extraordinary home and garden design, and for those with an interest in how Marella Agnelli’s life and style have evolved over six decades.



Much more intimate is the story told by an American fashion designer Diane von Furstenberg called The Woman I wanted to be. She shares her hard – won philosophy on aging, style, and inner confidence.


“Aging is out of your control. How you handle it, though, is in your hands. When I was a girl, I always wanted to be older than I was. I knelt next to my father in the car so that people would think I was a grown-up. I scratched my cheeks with my nails because I wanted to have a lived-in face like the French movie star Jeanne Moreau. I always looked older than my actual years, so much so that when Newsweek put me on the cover in 1976, the editors didn’t believe I was 29 and sent a reporter to check my birth certificate. I started my adult life at 22, married a prince, had two children by the time I was 24, and a successful financial life by 30. Looking back, I realize I was pretty in my late 20s, but I didn’t really think so. I knew how to enhance what I had, highlighting my eyes and cheekbones, playing with my hair and my legs, and acting with confidence. I knew I was seductive, but I never thought I was beautiful.

My 30s were my best years. I was still young but felt grown-up, lived an adventurous life, raised my children, and ran a business. The 40s were harder. My children went off to boarding school and college; I sold my business. I wasn’t sure who I was anymore. I started to question my own style. Things got better when I hit 50. I went back to work, creating a new studio environment and repositioning my brand. I was again the woman I wanted to be . . . engaged and engaging. I married my longtime love Barry Diller and became a grandmother. I embraced my age and my life. It was the beginning of the age of fulfillment, which continues today. Now, in my 60s, I know I have less time ahead and want to enjoy as much as possible. I’m grateful I never thought of myself as beautiful when I was young. We all fade somewhat as time goes on. Women who rely only on their beauty can feel invisible later in life. It’s sad, for I feel in the latter part of your life you should feel fulfilled, not defeated. Youth is wonderful; it’s exciting because it is the beginning of life. But it is essential to learn from the past and look into the future without resentment. When I was very young, I was arrogant. I used to boast that I’d retire at 30. As I got older, I became arrogant about my age in a different way. I defied it. I would be dismissive and say, “Oh, age means nothing.” But lately, I’m not as vocal about that. I am not entirely sure what happened to change my attitude. Perhaps it was a ski accident I had at the start of 2011 that made me more humble. One minute I’d been skiing happily with Barry in Aspen, Colorado; the next minute, an out-of-control first-time skier barreled into me. My face was mangled and bleeding. X-rays showed my eye-orbit bones had hairline fractures, my nose was broken and my ribs were fractured. The timing of the accident couldn’t have been worse. I had a couple of big months coming up—a photo shoot that week, the acceptance of an award at a gala benefit for amfAR (The Foundation for AIDS Research) in New York, and my fall runway show during Fashion Week. I also had a long-standing appointment to be photographed by Chuck Close. Having your photograph taken by Chuck Close is like having an X-ray. There is nothing between you and him; no filter, no makeup, no flattering lights, and practically no space because he takes his photos close-up and head-on. I decided to keep the appointment, and the result was raw, very raw: My recovering face looked droopy and was laced with black smudges. I should have really hated the photo, but I kind of liked it because it was real. The biggest reminder of my mortality had come earlier, though, when I was diagnosed with cancer in 1994 at the age of 47. One minute I was fine, the next I was undergoing radiation at the base of my tongue and soft palate. It started at a lunch with Ralph Lauren, who told me about a benign tumor he had had removed from his brain. “How did you find out you had the tumor?” I asked. “I kept hearing some noise in my left ear.” As he said those words I heard a noise in my left ear. The following day it was still there. Could it be my imagination?“There is nothing wrong with your ear,” the doctor told me, but he found a swollen gland on the right side of my neck. I had a biopsy, and nothing bad came out. “It is a benign cyst; don’t worry,” I was told. I did not like the idea of having a cyst, so I scheduled a surgical procedure to have it removed the following week. As I woke up groggy from the anesthesia with my mother and my daughter, Tatiana, by my side, the doctor told us the news. When they removed the cyst, they had found squamous cell carcinoma that had already metastasized.
The following days were terrifying. An operation that would cut most of my neck away? Chemotherapy? Radiation? Everything sounded scary, but I had no choice but to accept the illness, listen to the doctors, take time for myself, and focus on my health. I had to get well, kill the bad cells forever, and never, ever let them come back. I repeated that sentence over and over to myself so often that it became a little victory song in French.
Confronting my cancer was challenging, but enriching. I became more compassionate about the suffering of others, appreciated the value of health, became more spiritual and understood both my fragility and my strength. I have remained thankful to God, the doctors, my family, my friends, and my own power. My little French song worked, and I have been cancer-free ever since.
I became much more health-conscious after my bout with cancer. I eat lightly and in moderation—fresh, organic vegetables and fruits, grains and beans, little meat—and I resist sugar as much as I’m able to, but I still love dark chocolate and an occasional glass of great red wine.
My legs are stronger than they were when I was 30 because of all the hikes I love to do. Uphill, the steeper the better. When I’m in New York, I climb up and down the five flights of stairs at the DVF headquarters, sometimes taking the steps two at a time, even in high heels. I swim just as strenuously, and I stay supple by doing yoga a couple of times a week.
I also have a facial once a week from an Englishwoman named Tracie Martyn who attaches something, I don’t know what, to her fingertips, which channels low-voltage electricity to my face and helps fight gravity. I’ve been going to Tracie for fifteen years now, and my office knows it’s the only appointment that can’t be canceled.
Most importantly, I have a massage at least once a week. I used to think massages were vain and indulgent, but I’ve learned that isn’t true. Massage bolsters the body’s defense system, aids circulation, and rids your body of toxins.
What I have learned is that when you are sick, much of healing is in the hands of doctors and science, but part of it is finding and using your own power.
I know that people look at me and wonder why I have not succumbed to the progress of technology. Why have I not frozen or filled in the lines of my forehead. Why have I not clipped the bits of surplus skin on my eyelids. I am not sure, but probably because I am afraid of freezing time, of not recognizing myself in the mirror, the image I have been so friendly with. My image is who I am, and even if I don’t always love it, I am intrigued by it, and I find the changes interesting. Even staring at the small wrinkles that curl around my lips can be interesting. They just appear, one day at a time.
In my older face, I see my life. Every wrinkle, every smile line, every age spot. There is a saying that with age, you look outside what you are inside. If you are someone who never smiles your face gets saggy. If you’re a person who smiles a lot, you will have more smile lines. Your wrinkles reflect the roads you have taken; they form the map of your life. My face reflects the wind and sun and rain and dust from the trips I’ve taken. My face carries all my memories. Why should I erase them?
In a sense I feel more beautiful than I have ever felt because my life is full, my children and grandchildren are my pride, and so is the body of my work. I have traveled the world, seen so much beauty in nature, met so many people. I cannot pretend that I am younger than I am, and truly I feel that I have lived so fully that I should be twice my age.”

Inspiring, no?!


By: Krasi Genova






Meet Maxim Arnault


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Giancarlo Giammetti, the longtime partner of famous fashion designer Valentino Garravani, had a privilege to be the first who shares Natalia Vodianova and Antoine Arnault’s son Maxim picture. One of the closest friends of Natalia added as a caption for the picture taken two weeks ago in Paris “Two angels”. Giancarlo Giammetti were among the famous guests who visited Natalia in Paris alongside with Derek Blasberg and Laurent Santo Domingo.