Azzedine Alaïa’s First Fragrance



More than 30 years after starting his business, Azzedine Alaïa has launched the brand’s first fragrance. According to the New York Times, the new “Alaïa Paris” perfume was created with the help of Beauté Prestige International and the head perfumer on the project describes the scent as “cold water falling on hot chalk.”



After falling in love with his dresses and shoes, we can not wait to see, or rather smell his new creation. Our friends from Z!NK Magazine seems to like it.






Will You Wear Your Apple?

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So… will you wear your Apple? Besides all the cool features like “Share Your Heart Beat” with a loved one and the “Touch and Press” screen, we love how you can wear your Apple Watch also  during exercising and it will tell you all the info that you need- heart rate, calories burned, daily goals etc. Actually it will measure these ratios during the whole day so you will know exactly how close you are to your goals. Honestly, it’s annoying during exercising  to have that belt strap around your chest all the time that was doing all the measuring but was also too tight and hurting you at times or constantly moving down and you have to adjust it. So we are happy we can finally go strap free!


With that said and just 2 days to go before the launch of the Apple Watch our big question is not that but more like Which One?!? They all look so perfect it’s really hard to choose. Sporty or stylish, bigger or smaller, which colour? Well, we still have a little time to think but meanwhile, let us know in the comments if you already have a favourite one!






Dream Hair

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Hi guys! It always comes a time when we need and crave a change. And the change I really dream about is a new haircut.

I almost always used to have short hair while modelling full time. Clients always wanted to keep it short and I couldn’t wait for the moment that I can have long hair. This moment came and I was so happy to have ponytails, and braid it and try out the tons of possibilities that long hair offers you. And slowly I got tired of all that and started just caring it the way it is, washed and air dried, as simple as possible. And I have been looking for the hairstyle to steal my heart.

I recently saw these photos and fell in love with Frida’s hair. It looks so fresh, light modded, dreamy… I am officially in love! Well, now I just have to convince my husband, who never let me cut my hair shorter, to reconsider :) Meanwhile, please let me know what you think about this hairdo in the comments bellow!

 Photos: Costume Denmark February 2015

Model: Frida Gustavsson

Photographer: Olivia Frolich




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ELLE UK February 2015

Model: Rosie Huntington-Whiteley
Photographer: Kai Z Feng
Stylist: Anne-Marie Curtis
Hair: Jen Atkin
Make-up: Pati Dubroff



Fashion Pack

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ELLE Sweden December 2014

Models: Amanda Norgaard, Lone Praesto, Moa Aberg,
Abigail Fox and Erik F
Photographer: Jimmy Backius
Stylist: Lisa Lindqwister
Hair: Martina Senke
Make-up: Anne Staunsager