Sporty futurism at H&M Studio for Autumn/Winter


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Sport and futurism were the themes at last night’s H&M Studio show for autumn/winter 2015, held at the Grand Palais in Paris. Models such as Kendall Jenner, Gigi Hadid and Edie Campbell wore pieces from H&M’s key seasonal collection, which also mixed together functional pieces and feminine layers. Solange Knowles, Audrey Tautou and Noomi Rapace were among the guests who sat front row at the H&M Studio show, held during Paris Fashion Week in a specially constructed lunar landscape inside the Grand Palais.


See Who Wears H&M on the Red Carpet

Elle Style Awards 2015 - VIP Arrivals


Actress Jessica Chastain wears dress from H&M Conscious Exclusive 2015 Collection at the Vanity Fair Oscar afterparty in Los Angeles. The sequin dress is in the 20’s style and is made of recycled materials.


The-Garage-Starlets-Olivia-Wilde-in-H&M-Conscious-Exclusive-2015Actress Olivia Wilde also chose H&M Conscious Exclusive 2015 combo. She wore the H&M top and skirt at the ELLE Style Awards in London two nights ago.

The collection will be in stores on April 16th.




Shop Alexa Chung’s Jeans Collection

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It looks like this is going to be the year of the denim! With some amazing pieces out there we must admit that Alexa Chung for AG Jeans Collection is the only place you have to look at to find the perfect items. From skirts to jeans to denim dresses and casual tops, it is simple, easy to wear and has that “So Cool” vibe. Plus the lookbook of the collection is truly inspiring thanks to Alexa Chung herself and photographer Angelo Pennetta.

Shop the collection:






Exclusive Interview: Still Life or the Hats of New York


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Frenel Morris is the creative visionary behind STILL LIFE NYC.  He designs, creates, shoots and sells the hats from start to finish.  Still Life was founded in 2005. Frenel was born in Patterson, New Jersey and went to Wayne hills high-school. He was very creatively involved through his early to teenage years- art classes, music etc. so finally he moved to NYC to study art at Parsons. We met with him and asked him few questions:

Why hats?
I’ve always had a love for accessories, mainly hats. Hats just seemed more accessible.

How do you come up with colours and shapes?
The creative development behind the style/shape is based on what I am feeling for the season – what the mood is, the look, the overall vibe. That then plays organically into the colour and material.

Do you follow any trends?
No, I set them :) — (and he often is ahead of his own time).

Do you wear your hats and if yes, is it every day?
Yes, depends on what I am feeling or working on. I let my hats
inspire me daily.

Which one are you wearing today?
Denim cut ’n’ sew.

Who is your client and are you based in NY?
The office is based in Williamsburg, Brooklyn.  The factory is in midtown Manhattan with a store on the Lower East Side at 113 Division Street.  My client is anyone who likes hast from the everyday to the true connoisseur- male, female, young, old.

Are you thinking of expanding one day?
Absolutely! I on working on my global expansion in Paris and London next with Asia on the horizon.

Where do you design? Studio, home?
Creative development in Brooklyn, millinery in his midtown Manhattan factory.

What are your dreams as a designer?
Design the $1 million dollar hat!!  Of course as a designer, always keeping true to the brand heritage behind his story and see how that can trickle into other categories within fashion.

What is the future holding for you?
Expand and evolve while making people look fresh in hats…


Author: Madlena Kalinova Photos: Still Life






One Piece

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One Pieces are very easy to wear, comfortable and on top of everything they look cooler then ever! You don’t need to put too much effort into dressing, just a cool pair of shoes and some accessories. Perfect for those weekdays when you have to be at work and already running late.

Here are some great ones from Free People.

Find this one HERE

















H&M Sport

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If one of your New Year’s Resolutions is getting into perfect shape, then you should definitely check out the H&M Sport Spring 2015 collection, now in stores. And take your boyfriend/husband with you, he’s gonna find something for himself as well. We already picked our favourite pieces, and which are yours?