Tag

Alexander Wang x H&M

THE GARAGE

AW x H&M – The Party

NEW YORK, NY - OCTOBER 16:  Designer Alexander Wang (L) and artist Solange Knowles pose backstage at the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M)

NEW YORK, NY - OCTOBER 16:  Designer Alexander Wang (L) and artist Solange Knowles pose backstage at the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M) NEW YORK, NY - OCTOBER 16:  Actress Jessica Chastain attends the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M) NEW YORK, NY - OCTOBER 16:  Actress Dakota Fanning attends the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M) ALEXANDER WANG x H&M Launch Event - Arrivals Alexander Wang X H&M Launch - Front Row NEW YORK, NY - OCTOBER 16:  Artist Mary J Blige attends the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Andrew H. Walker/Getty Images for H&M) ALEXANDER WANG x H&M Launch Event Sharaya J NEW YORK, NY - OCTOBER 16:  (L-R) Actors Dakota Fanning, Eddie Redmayne, Kate Mara attend the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Andrew H. Walker/Getty Images for H&M) NEW YORK, NY - OCTOBER 16:  Musician Solange Knowles attends the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M) 11-The_Garage_Starlets_AWxHM_alexander-wang-x-h&m-runway-01 12-The_Garage_Starlets_AWxHM_alexander-wang-x-h&m-runway-02 13-The_Garage_Starlets_AWxHM_alexander-wang-x-h&m-runway-03 14-The_Garage_Starlets_AWxHM_alexander-wang-x-h&m-runway-04 15-The_Garage_Starlets_AWxHM_alexander-wang-x-h&m-runway-05 ALEXANDER WANG x H&M Launch Event - Backstage Beauty ALEXANDER WANG x H&M Launch Event - Arrivals NEW YORK, NY - OCTOBER 16:  Actress Kate Mara attends the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M) ALEXANDER WANG x H&M Launch Event - Arrivals ALEXANDER WANG x H&M Launch Event - Inside NEW YORK, NY - OCTOBER 16:  H&M's creative advisor Margareta van den Bosch (L) and designer Alexander Wang attend the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M) NEW YORK, NY - OCTOBER 16:  Actor Justin Theroux attends the Alexander Wang X H&M Launch on October 16, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for H&M) 23-The_Garage_Starlets_AWxHM_sharaya-j-performance-wearing-awxhm 24-The_Garage_Starlets_AWxHM_sheraya-j-performance-wearing-awxhm-2 Alexander Wang X H&M Launch - Party performs onstage at the Alexander Wang X H&M Launch on October 16, 2014 in New York City.

Images: H&M

Last night, the Armory on the Hudson in New York City was transformed from an indoor track and field stadium to a fashion arena for the global launch of the Alexander Wang x H&M collection. Jessica Chastain, Mary J. Blige and Dakota Fanning were among the guests who saw the performance-wear inspired collection presented on the futuristic racetrack runway. The collection will be available in 250 H&M stores worldwide, and online starting November 6, 2014.

DJ Jesse Marco took over straight after the show, as the catwalk turned into a dance floor. Later, hip hop artist Sharaya J opened for a surprise set by Missy Elliott. Missy sang some of her biggest hits including “Get Ya Freak On” and “Work it”. DJ and producer Diplo kept the party going into the night.

“Tonight’s event for the launch of Alexander Wang x H&M was about high energy and a full experience that goes beyond fashion; from the attitude and speed of the show, to the pop-up store in a locker-room setting, and the performances by Missy Elliott and Sharaya J at the after party,” says Alexander Wang. “I wanted for everyone to be able to just let go and have fun and hopefully we achieved that tonight.”

“Tonight’s celebration truly reflected the theme of the Alexander Wang x H&M collection. It was like being at the ultimate meeting between fashion and sport, and it was perfect to launch it here in New York,” says Margareta van den Bosch, H&M’s Creative Advisor.

“The collection is hot. It’s fly, it’s edgy, it’s everything. I love it,” says Mary J. Blige.

“I love Alexander. I love how he takes street clothes and turns them into fashion. It’s great how H&M’s collaborations make designer fashion on a scale that people can afford,” says Jessica Chastain.

/

Миналата нощ лекоатлетическата зала „Armory on the Hudson“ в Ню Йорк се превърна в модна арена за световната премиера на колекцията „Alexander Wang x H&M“. Джесика Частейн, Мери Джей Блайдж и Дакота Фанинг бяха сред гостите, които видяха първи колекцията на футуристичния моден подиум, вдъхновен от функционалността на облеклата. „Alexander Wang x H&M“ влиза в 250 магазина на H&M по цял свят на 6 ноември, включително и в България, в H&M бул. Витоша 6.

 

DJ Jesse Marco превзе сцената веднага след модното шоу, когато подиумът бе превърнат в дансинг. По-късно хип-хоп изпълнителката Sharaya J подгря публиката за изненадващия сет на Missy Elliott. Missy изпълни някои от най-големите си хитове, сред които „Get Ur Freak On“ и „Work it“. DJ Diplo поддържа градуса на партито през цялата нощ.

 

„Днешното събитие за представянето на колекцията „Alexander Wang x H&M“ е свързано с огромната енергия и цялостното преживяване, които излизат извън рамките на модата – от настроението и ритъма на шоуто до импровизирания магазин в съблекалнята, както и изпълненията на Missy Elliott и Sharaya J на афтър партито“, сподели Алекзандър Уанг.

 

„Тазвечерното шоу успя реално да представи темата на колекцията „Alexander Wang x H&M“. Сякаш присъствахме на невероятно спортно събитие, а Ню Йорк се оказа идеалното място за дебюта на колекцията“, каза Маргарета ван ден Бош, творчески консултант на H&M.

 

„Колекцията е страхотна! Тя е небрежна, тя е експресивна, тя е всичко, което желаем! Обожавам я!“, сподели Мери Джей Блайдж.

 

„Много харесвам Алекзандър Уанг. Допада ми начина, по който превръща street облеклото в истинска мода. Чудесно е, че съвместните колекции на H&M правят дизайнерската мода достъпна за широката публика“, каза Джесика Частейн.

 

xoxo

 

 

 

 

THE GARAGE

Alexander Wang x H&M

hm-wang-margareta-van-den-borsch-alexander-wang-logo-high-res-full-logo

Alexander_Wang_by_Steven_Klein Alexander Wang X H&M Coachella Party Alexander Wang X H&M Coachella PartyAlexander Wang X H&M Coachella PartyAlexander Wang X H&M Coachella Party Alexander Wang X H&M Coachella Party Alexander Wang X H&M Coachella Party Alexander Wang X H&M Coachella Party Alexander Wang X H&M Coachella Party hm-wang-margareta-van-den-borsch-alexander-wang-logo-high-res-full-logo Alexander Wang X H&M Coachella Party Alexander Wang X H&M Coachella Party Alexander Wang X H&M Coachella Party Alexander Wang X H&M Coachella Party Alexander Wang X H&M Coachella Party major-lazer-alexander-wang-x-hm-party (2) Alexander Wang X H&M Coachella Party Alexander Wang X H&M Coachella Party

 

H&M, one of the world’s largest fashion retailers, teamed up with Alexander Wang, to host an epic late night dance party last night in celebration of the Coachella Valley Music & Arts Festival. The exclusive event served as the grounds for H&M’s surprise announcement of its next designer collaboration with Alexander Wang. Following the announcement, VIPs such as Katy Perry, Robert Pattinson, Kate Bosworth, Alexander Skarsgard and over seven hundred guests enjoyed performances by headliner Major Lazer, as well as Jesse Marco, Just Blaze, and Iggy Azalea.

Lorde, Florence Welch, Chanel Iman, Fergie, Rosie Huntington-Whiteley, Jourdan Dunn, Kasia Struss, and Zoe Kravitz all came out to dance at what they thought was an H&M after party or an Alexander Wang Coachella party. As guests arrived at the location, LED lights and lasers projecting the Alexander Wang x H&M collaboration logo revealed the full scope ofhe event, and served as the informal announcement of H&M’s annual designer collaboration.

“I think it’s awesome that Alexander Wang is doing a collection with H&M and making it more accessible to everybody because I don’t know one person that is not a fan of his designs. I love it – I really love it!” says Iggy Azalea.

H&M has led the fashion industry as the pioneer of designer collaborations since its initial collection with Karl Lagerfeld in 2004. The brand’s twelfth design collaboration will mark the very first time an American designer will work with the Swedish brand. The Alexander Wang x H&M collection will hit select stores and be available online beginning November 6, 2014 and features clothing and accessories for both men and women. In addition to clothing, the collection also proposes a new take on lifestyle product offerings that goes beyond just fashion.

“I am honored to be a part of H&M’s designer collaborations. The work with the team is an exciting, fun process. They are very open to pushing boundaries and to setting a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle,” says Alexander Wang.

“H&M is such an accessible label and there’s something so inspirational about Alex. I’m really excited to see what he brings to the brand and I’m sure everyone will want everything,” says Kate Bosworth.

/

Вчера по време на музикалния фестивал Coachella в Palm Springs, САЩ, H&M съобщи, че следващата дизайнерска колекция на марката ще бъде създадена в сътрудничество с американския дизайнер Alexander Wang.

За първи път американски дизайнер ще си партнира с H&M за поредната дългоочаквана модна колекция.

Още с появата си през 2007 г. едноименната марка на модния дизайнер от Ню Йорк се утвърждава благодарение на своята постоянно променяща се и адаптиращата се към средата градска униформа. Чувствителността на Alexander Wang се проявява в противоречието между изтънченост и несъвършенство. Колекциите му предлагат неподправен поглед към модата и винаги създават усещане за елегантност и лекота.

Колекцията „Alexander Wang x H&M“ ще включва облекла и аксесоари за жени и мъже и ще дебютира на 6 ноември 2014 г. в около 250 магазина на H&M в цял свят, както и в България.

За съвместната колекция Alexander Wang сподели: „За мен е чест да създам колекция за H&M. Работата с екипа на компанията е вълнуваща и забавна. Те се отнасят много либерално към съвместната ни работа и предразполагат към креативност. Това ще бъде страхотен начин повече хора да се докоснат до същността на марката и стила на Alexander Wang.“

„Alexander Wang е едно от най-важните имена в съвременната мода. Той знае със сигурност какво искат да носят хората и създава моделите си със заразителна енергия и страст. Невероятно е, че ще си сътрудничим с него тази година“, казва Marghareta Van Den Bosch, творчески консултант на H&M.

Images: H&M, BFA, Getty

xoxo